Providing the correct digital assets helps ensure that your product data is complete and ready for Receivers. These files and images improve how products are presented in catalogs, e-commerce platforms, and retail systems. Uploading the right asset type ensures customers can easily understand the product, see it in use, and trust its quality.
Below is an overview of the most common digital asset types and their purpose.
360 Degree Image Set: Photos that let users view a product from all angles
Brochure: File or image summarizing product line or key features, often used for promotions or sales
Features and Benefits: Providing benefits and selling points of the product
General Information Video: A short video covering product basics, key use cases, or a brand introduction.
Installation Video: Video tutorial showing real-world installation of the product
Installation Instructions: Step-by-step guide telling users how to fit or use a part
Lifestyle Video: Promotional video demonstrating product benefits in daily life scenarios.
Logo Image: Manufacturer or retailer’s logo
Planogram Case/Consumer/Inner Pack 1/2/3: Structured diagrams showing retail/hardware store display layouts or case pack configurations
Photo - Close Up/In Package/Lifestyle View/Mounted/Out of Package/Primary/Unmounted: Various photo angles and contexts (primary, detail, installed, packaging). Different photo types give customers a clear view of the product:
Primary: The main, required product image.
Close Up: Detail shots showing specific features.
In Package: Product shown in its packaging.
Out of Package: Product shown without packaging.
Mounted/Unmounted: Installed vs. uninstalled views.
Lifestyle: Product shown in a real-world context.
Photo - Primary is a requirement; it needs to be added, or you'll get the warning that it's missing.
Warranty: Document stating product guarantees and warranty terms
Receivers rely on these files to market, sell, and support your products effectively. Missing or incomplete assets can prevent your products from appearing correctly in online catalogs and may lead to data quality warnings.
By providing complete digital assets, you help ensure that your products are accurately represented, easier to find, and more appealing to customers.